This C Series outdoor EMC provides bright, readable roadside messaging for LED Sign Solutions’ storefront on a pole mount. As a manufacturer-direct cabinet, it’s engineered for Utah’s temperature swings and designed for quick service access. Since installation, the screen has helped generate multiple in-person walk-in inquiries.
Projects / LED Sign Solutions — SLC
LED Sign Solutions — Salt Lake City, UT
C Series Outdoor Electronic Message Center — Storefront Pole Display
Overview
Case Study: Commercial LED Sign Solution for a Salt Lake City Storefront
The Challenge
LED Sign Solutions needed a high‑visibility LED sign solution that could reliably capture attention from fast‑moving traffic along South Salt Lake corridors while withstanding Utah’s climate. Summer heat, winter snow, dust, and wide day‑night temperature swings can degrade lower‑quality cabinets. The client also wanted simple content control to promote offers and quickly post time‑sensitive messages without waiting on a third party.
Another key consideration was readability in daylight. Many LED signs look fine at night but wash out in sun. The storefront’s pole location required a bright, efficient display with tight pixel pitch to keep graphics legible at typical viewing distances of 30–120 feet.
The Solution
NGL recommended and installed a C‑Series outdoor electronic message center (EMC) on the existing pole structure. Our manufacturer‑direct cabinet pairs high‑brightness, daylight‑readable LED modules with an IP67‑rated enclosure and front‑service modules for fast maintenance. The system is configured with scheduling so the team can day‑part promotions, rotate feature items, and publish ad‑hoc messages in minutes.
- Pixel pitch: 6.35 mm (optimized for near‑to‑mid viewing)
- Active area: 10'x14' sized for storefront pole visibility
- Brightness: 8,000–10,000 nits for consistent daylight performance
- Controller: Novastar with simple content workflow and remote updates
For buyers researching similar upgrades, see our statewide page on Utah LED signs and commercial displays or learn about our S‑Series indoor UHD panels for interiors. For Salt Lake–specific manufacturer info, visit the SLC manufacturer page.
The Result
Post‑install, the storefront reports multiple walk‑in inquiries attributed to the new display, improved brand presence from the road, and easier, faster content updates. The cabinet’s serviceable design minimizes downtime, and high brightness preserves color and contrast during peak daylight hours. Together, these improvements help convert passing attention into in‑person conversations—critical for local retail and trade professionals.
Results are client‑reported and will continue to be monitored. Performance varies by content quality, traffic speed, sightlines, and municipal dimming requirements.
Solution
C Series storefront pole configuration
- High‑brightness, daylight‑readable modules
- Outdoor‑rated enclosure (IP67) with serviceable front modules
- Scheduling for promotions and announcements
- Manufacturer‑direct cabinet and support
Specs (to be finalized)
- Pixel pitch: 6.35 mm
- Active area: storefront pole—optimized for roadside readability
- Brightness: 8,000–10,000 nits
- Controller: Novastar
Specs will be updated by NGL after final commissioning if measurements change.
Results & Impact
Prominent roadside visibility has increased awareness and foot traffic. Messaging can be refreshed in minutes, supporting seasonal campaigns and product spotlights.
Key outcomes
- Multiple walk‑in inquiries attributed to the display
- Consistent readability in daylight conditions
- Serviceable design for long‑term reliability